While our consumers have a choice, we recognize our responsibility and always consider our environmental and social impact. Therefore, we consistently integrate mindful practices across all aspects of our operations.
LENA TREND
OWNER
OUR STORY
With more than 30 years in the fashion industry, we have learned that there are always ways to do better. We believe that a heavy focus on sustainability should go hand in hand with fashion production, and we are constantly improving the way we make products, work with suppliers and educate our staff.
Our portfolio currently consists of 2 brands, LAURIE and ECHTE, with different target groups and aesthetics, but with a common belief in the beauty of quality-consciousness, a great design and a perfect fit.
VISION
To bring well-being to women all over the world.
MISSION
Through perfect fits, high quality, sustainability and fashion we aim to provide women with clothing that have the potential of becoming wardrobe favourites. Therefore, we create clothing to make women look and feel their best.
Sustainability is the starting point of everything we do. We will take the lead to create a “new normal” in the fashion industry where collections evolve from responsibility to Earth and people. Finally, we want to make our customers, partners and employees proud to be a part of COZE AARHUS.
VALUES
Creating timeless wardrobe favourites with a great fit and in high quality is one way to ensure more sustainable consumption
MARLENE IHLER
HEAD OF DESIGN
It’s got to feel right
Laurie go to great lengths to create the perfect pair of trousers for the fashion conscious woman, who appreciates comfort, high quality and a great fit. From the beginning of a trousers’ design to the finished product, we make sure that our work is in line with our overall focus on sustainability and creating a wardrobe favourite for every woman. It’s got to feel right. And with LauRie, you can make sure it does!
It’s got to feel right
LAURIE goes to great lengths to create the perfect pair of trousers of high quality and with a great fit, designed and produced with a continous focus on sustainability.
IT’S GOT TO FEEL RIGHT
LAURIE goes to great lengths to create the perfect pair of trousers of high quality and with a great fit, designed and produced with a continous focus on sustainability.
It’s got to feel right
LAURIE goes to great lengths to create the perfect pair of trousers of high quality and with a great fit, designed and produced with a continous focus on sustainability.
Wear your values
ECHTE’s mission is to make effortless and uncomplicated silhouettes that celebrate the feminine figure. ECHTE cares to meet and match the demands of the modern working woman, offering comfortable and more sustainable key items. ECHTE is designed to last and the collections are filled with essentials undefined by seasonal trends. Some call them must-haves. We just call them the foundation of any wardrobe.
BETTER CHOICES…
LAURIE was the first company in Scandinavia to achieve an OEKO-TEX standard 100 certification within women’s fashion. We achieved this certification with the primary aim to ensure that no harmful substances are used in our garments.
Furthermore, we have expanded our Nordic Ecolabel assortment with both the Swan and the EU Flower certifications, as well as EIM scores to measure the use of water, energy and chemicals in most of our industrially washed garments.
We have defined our own overall policies, and we are continuously educating our salespeople and customers on sustainable methods and decisions.
Everything that we produce has an environmental and social impact, and we still have a long journey ahead of us. While we appreciate that a piece of our clothing cannot change the world, we believe that it’s a good place to start.
The Sustainable Development Goals (SDGs) are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. At COZE AARHUS, we are committed to help achieve goals 8 and 12
COMPANY POLICIES
COP 2022 – CEO STATEMENT
During the last three years, our primary focus has been choosing more sustainable materials. We have set the bar high to lower our fashion footprint as much as possible. Marking these choices and by never deviating from them marks a big transition, not only for us, but for everyone in our supply chain as well as the understanding of our supply chain.
LATEST NEWS
Shopping at Chinese Online Stores Is More Expensive Than We Think
With prices you can’t say no to, Chinese online retailers like Temu and Shein are making waves across
Denmark. Despite warnings of toxic chemicals and slave-like working conditions, consumers still choose
the low prices. But in reality, they are more expensive than we think.
Earth Day first emerged in 1970. Since then, this observance has become a recurring international event, celebrated every year on April 22nd to draw attention to global environmental challenges such as overconsumption, pollution, and waste.
Fading into the future July 21, 2023 On fading denim without fading people and planet If you’re a bit like
Let’s give it up for World Environment Day June 5, 2023 5 June 2023 marks the 50th anniversary of World Environment
We keep production close May 11, 2023 Having production in Turkey simplifies the transportation of goods significantly compared to having
Long-term partners April 28, 2023 We consider most of our manufacturing product suppliers as long-term partners. Our DE599/DE600 trousers are