SLOWER FASHION

Sustainability is at the heart of everything we do. While our
consumers have a choice, we do feel we have an obligation

CECILIA WINTHER
CEO

OUR STORY

With more than 30 years in the fashion industry, we have learned that there are always ways to do better. We believe that a heavy focus on sustainability should go hand in hand with fashion production, and we are constantly improving the way we make products, work with suppliers and educate our staff. Our portfolio currently consists of 2 brands, LauRie and ECHTE, with different target groups and aesthetics, but with a common belief in the beauty of quality-consciousness, a great design and a perfect fit.

VISION

To bring well-being to women all over the world.

MISSION

Through perfect fits, high quality, sustainability and fashion we aim to provide women with clothing that have the potential of becoming wardrobe favourites. Therefore, we create clothing to make women look and feel their best. Sustainability is the starting point of everything we do. We will take the lead to create a “new normal” in the fashion industry where collections evolve from responsibility to Earth and people. Finally, we want to make our customers, partners and employees proud to be a part of COZE AARHUS.

VALUES

  • We act responsibly to improve the environment
    and working conditions
  • We act to avoid harmful chemicals in all we do
  • We provide excellent quality and service
  • We act with loyalty, honesty and respect
  • We consider change as a constant and we create a
    working environment of proud commitment
    and well-being

Creating timeless wardrobe favourites with a great fit and in high quality is one way to ensure more sustainable consumption

LENA TREND
OWNER

It’s got to feel right

Laurie go to great lengths to create the perfect pair of trousers for the fashion conscious woman, who appreciates comfort, high quality and a great fit.  From the beginning of a trousers’ design to the finished product, we make sure that our work is in line with our overall focus on sustainability and creating a wardrobe favourite for every woman. It’s got to feel right. And with LauRie, you can make sure it does!

It’s got to feel right

LauRie goes to great lengths to create the perfect pair of trousers of high quality and with a  great fit, designed and produced with a continous focus on sustainability. 

Wear your values

ECHTE’s mission is to make effortless and uncomplicated silhouettes that celebrate the feminine figure. ECHTE cares to meet and match the demands of the modern working woman, offering comfortable and more sustainable key items. ECHTE is designed to last and the collections are filled with essentials undefined by seasonal trends. Some call them must-haves. We just call them the foundation of any wardrobe.

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NOTHING IS 100% SUSTAINABLE

Everything produced has an environmental and social price, and we still have a long journey ahead of us. While we appreciate that a piece of our clothing cannot change the world, we believe that it’s a good place to start.

We were the first company in Scandinavia to achieve an OEKO-TEX certification within ladies fashion, we have recently expanded our Nordic Ecolabel assortment and we just got our first EIM score to measure water, energy and chemical use in production. We have defined our own sustainable policies and we are continuously training our salespeople and customers in sustainable methods and decisions. 

The Sustainable Development Goals (SDGs) are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. At COZE AARHUS, we are committed to help acieve SDG 8 and 12.

COMPANY POLICIES

SUSTAINABILITY REPORT

In  2014 we joined the UN Global Compact and like everyone else, who has joined Global Compact, we make an annual sustainability report with goals. Our present strategic goals are still:

1 | By 2022 using only cotton fibres that are grown, processed and certified according to organic standards.

2 | By 2022 using only viscose made of wood pulp derived from certified, renewed (FSC or PEFC) wood sources.

3 | We want to find and incorporate an alternative, safe solution to plastic in all packaging.

26.08.2020

YET ANOTHER OF COZE AARHUS BRAND’S PROUCTS RECEIVE THE NORDIC SWAN ECO LABEL

In line with the increasing focus on sustainability, more and more fashion brands’ products are starting to receive the Nordic Swan Eco Label. Both Tomorrow Denim and the fashion brand Echte have received the certification for their products. The sister brand of the latter, Laurie, has also now hopped on the bandwagon and can, for the first time, present two products that have received the Nordic Swan Eco Label. This has been announced by Laurie in a press release.

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20.08.2020

CEO CECILIA WINTHER ON THIS SEASON’S FASHION FAIRS

“It is important for us to be at CIFF because it gives us the opportunity to meet several customers in one place. Our customers really want to view the collection, but we have a large collection, which is very challenging to carry around to the individual stores. Plus, we also think that being together at the fair is both relaxing and cosy. It allows us to present our brand in the best possible way.”

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